40 years of advertising for cast stone
Design perspectives
In 2016 the Information Society for German Cast Stone – info-b for short – will celebrate its 40th anniversary. The society was founded in 1976 on the occasion of a Dyckerhoff Weiss Convention in Wiesbaden, Germany. On 6 February 1976, the first joint advertising campaign for concrete products was launched – at a time when marketing for most construction materials was still unheard of. Over the past four decades, the objectives of info-b have fundamentally remained the same. Now as then, the aim has been to highlight and communicate the many different advantages of cast stone with respect to...
