Sometimes it’s the size that counts
The CGS investment fund based in Pfäffikon, Switzerland, now also supports Masa GmbH in its further development. Earlier it had become known that CGS backs the formation of the alliance of the companies SR Schindler, Prinzing and Hess Group under the umbrella of the Top-Werk Group strategically and financially. There are parallels here: Masa is a globally successfull manufacturer of plants and machinery, primarily for pavers, masonry blocks and AAC – and the companies of the Top-Werk Group focus primarily on the same product sectors as well.
The declared goal of both Masa and Top-Werk Group is growth. That can primarily be found in the threshold countries – in the Arabian states, in China and Asia, as well as in Russia. For short-term implementation of their ambitious plans, the governments invest in the construction of gigantic precast factories. Production machines and plant engineering are purchased on a grand scale – most conveniently from an all-around supplier.
In this context the formation of another partnership is appropriate: in 2013, a member of the owner family of the Chinese manufacturer QGM founded the company Q&G Maschinenbau in the German city of Emden on the basis of the former companies Besser/Omag and Zenith and formed a strategic alliance with QGM. Die Chinese businessmen have the same plant portfolio as Masa and the companies of the Top-Werk Group. In China, they are market leaders and on the other growth markets they also successfully sell at a very attractive cost-benefit ratio. In addition, they now cleverly use the spin-off effect of the their brand “Made in Germany” of their new strategic partners, the machine builders Q&G Maschinenbau. According to sector experts, QGM’s competitors are closely following this merger.
