Cathay Industries

Substantial service and support package

Accurate planning, high-quality pigments and efficient application – these are the key ingredients to achieve a perfect concrete coloring result. This is why Cathay Industries offers comprehensive service and support activities to its customers, including pre-, in- and after-sales services. These include logistics and engineering tasks as well as products tailored to specific customer needs. The range supplied by the company concentrates on iron oxide pigments and enables a wide array of potential applications in the construction industry.

To maintain the high quality standard at all times, ­Cathay Industries supplies pigments that are produced using cutting-edge technology and equipment. Cathay’s iron oxide pigments meet the requirements of DIN EN 12878, which defines specifications and test methods for pigments designed to color cement- and/or lime-based building materials. Furthermore, the company has been certified to ISO 9001, which proves the strong operating performance of the Cathay quality management team. The company is committed to acting sustainably and ensuring a low-carbon manufacturing process as far as reasonably possible, which is why Cathay places great emphasis on environmentally friendly products. These efforts are underpinned by the company’s certification to ISO 14001, the international environmental management standard. Finely structured process flows result in low energy consumption levels.

Tailored to customer needs

Detailed work steps enable ­Cathay to produce pigments that are tailored to specific customer needs. Continuous research and development activities and tests performed at modern laboratories contribute to aligning product features with user requirements. For example, parameters such as shade, surface characteristics, particle size distributions and product designs are adjusted to various coloring processes used for structural concrete components. To ensure perfect results, the company performs tests prior to actual product application; it also offers joint tests in the customer’s user system as part of the service package.

Pre-, in- and after-sales activities comprise engineering and logistics services: ­Cathay representatives visit customer sites and provide consultancy during on-site implementation. Samples are used to select the most appropriate pigments. In addition to color ‘fine tuning’, the company provides support in terms of color analyses and engineering consultancy. Warehousing facilities located in several European regions ensure short delivery times; products are shipped according to customer requirements. ­Cathay Industries has set up a strong sales network due to its close collaboration with field representatives and merchants. This far-reaching network includes a large number of contact points and enables quick decision-making and coordination when it comes to jointly developing solutions.

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