Heidelberger Beton
New corporate design introduced
In future, HeidelbergCement will appear in public well-arranged, with a new typography and an ever stronger presence of the corporate color green. According to its own statement, the company has already strengthened the individual divisions and brands in Germany successfully in the past few years by means of a compelling appearance. The new design is to enhance the positive aspects of the previous corporate identity and to abandon what is not important.
Clarity has top priority
Product and image advertisements, for example, are designed more generously. Besides large-scale pictures showing...
