Milestones in India, China and Japan celebrated

This year, the Eirich Group has celebrated three important jubilees: 50 years of Eirich in Japan, 30 years in China and 25 years in India. On the occasion of these special events, General Manager, Stephan Eirich, appreciated the extraordinary commitment of the more than 400 employees working at the three Asian locations and the important strategic significance of the Asian markets. At the same time, a new manufacturing facility was opened in India.

Global Eirich strategy is the guarantee for success

Global locations provide industrial companies with a wide variety of advantages. In particular, market proximity is essential when it comes to selling capital goods that are in need of explanation and where the clients‘ production is dependent on their function. Service and the supply with spare parts as well as advice in terms of process engineering provided in the region and in the local language are a big competitive edge and are demanded and appreciated by the clients. This allows exploiting growth potentials and securing the position on the world market successfully in the long run.

Over 70 years ago, the worldwide leading supplier of mixing and processing technology, Eirich, has already realized these advantages and has established its international business. The predecessor generation of the Eirich management, in particular Paul and Walter Eirich, had already realized the enormous significance of internationalization at an early stage and had laid the initial foundation with cooperations and joint ventures abroad. At the end of the 1950s, Eirich had the first foreign subsidiary in North America; this was followed by locations in Japan, Brazil, China, India, France, South Africa, Italy and the CIS countries, finally in Australia and Thailand.

Asia as the future market

This year‘s jubilees in Japan, China and India and the related success demonstrate the significance of these markets, even for the future. Asia, particularly China and India, are major customers of industrial equipment. Own regional production facilities ensure faster and more efficient reaction on the local demand, thus securing market shares or even expanding them. „It was always important to us to provide the local staff members with freedom in terms of management and organization. ‚Local for local‘ is the motto until today in order to be close to customers. Even after half a decade, the Asian locations are important pillars of the Eirich Group and underline the competitiveness of the company,“ states General Manager Stephan Eirich.

Innovative character, customer proximity and supply chain security

„The Asian region is very important for us. Customer proximity helps to find new applications, time and again, and to promote innovations that are customized to the respective client groups. This has helped us to develop reliable and high-performance products and to place them on the market successfully,“ outlines General Manager Stephan Eirich.

Eirich is adapting their machines continuously to the regional needs of the respective markets. With the Indian market in focus, Eirich achieves a significant advantage regarding the integration into the global supply chain. With the newly opened production facility as well as the strong network comprising Eirich Group companies, Eirich India is in the position to supply overseas markets with complete machines or components.

Tradition, innovation and globalization for bright future prospects

The long-established company based in the Odenwald region of Germany is celebrating its international successes always together with all employees – like last year‘s 160-year company anniversary in Germany. „With our comprehensive wealth of experience gained in the last 160 years, the perpetual willingness to break new grounds and our cross-border collaboration, we will shape a successful future together. The people working for and with us, of course, play a central role in this regard. The global positioning of the company is of enormous importance for us, and we are very glad that we have already established successful branches many decades ago,“ also Ralf Rohmann, managing partner, sums up conclusively.

Moreover, this year there are also the celebrations to mark the 100-year anniversary of inventing the Eirich mixer. For one century now, Eirich has proven its strength with the special mixing principle and provides the customers in many different sectors with innovative solutions yet today. Hence, the hidden champion is allowed to enjoy celebrating after many years of hard work. And then we look forward all the more to learn about the continuation of these diverse success stories.